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Publishing solutions and concepts for industry and trading

VIVA publishing technology helps national and particularly international industrial and trading companies as well as their national representatives, distributors, retail and wholesale dealers to optimize their marketing processes.

With constantly rising costs and sinking margins, industrial and trading companies worldwide must act faster and be more flexible. What should one then do, when you have to save on costs and time, present a professional front and at the same time work efficiently?

VIVA provides you with flexible publishing technologies and solutions for manual, semi or fully automatic creation of marketing documents such as catalogs, posters and billboards, ads, packaging, user manuals, price lists and business documents.

Our publishing technology and products help industrial and trading companies to optimize their communication, co-ordination and creation processes and reduce their marketing costs.

Optimize processes – but how?

Even though the significance of the Internet has increased, no company can do without the creation of catalogs, price lists, business documents, etc. Particularly the creation of catalogs and price lists involves long lead times and high costs.

To be sure of maintaining the company’s CD (Corporate Design), the necessary marketing documents for the company as well as its trading channels are generally produced by ad agencies or internal graphics departments.

As well as the actual graphic production, extensive organizational processes are necessary for the creation of the documents. Communication and co-ordination between the internal and external product managers and the graphic designers with regard to content and appearance is costly and time intensive. To achieve a saving effect, both the internal and external work processes must be accelerated dramatically and investment reduced to a minimum. This is just where the VIVA technology comes in.

The solution with VIVA Publishing technology

With the help of VIVA publishing technology, it is no longer the graphic designer who produces the necessary marketing documents. Instead, the employees in Sales/Marketing or even the employees in the national representation or trading organizations produce the necessary marketing documents themselves.

This happens right away and without any prior knowledge of graphics programs or technical printing requirements. The graphics designers just ensure that the employee has the appropriate templates at his disposal.

Optimize processes according to your requirements

VIVA is one of the leading technology companies worldwide in optimizing marketing processes. Hardly any other manufacturer of standard software offers more options for optimizing marketing processes. Even competing products can be integrated into our workflow processes.

Click here for more information about general WORKFLOWS and PROCESSES with VIVA Publishing Solutions.

Click here for more information about general PRODUCTION TYPES with VIVA Publishing Solutions.

Conclusion

With VIVA publishing technology you have the chance of saving a lot of time and money by decisively optimizing the communication, controlling and creation processes in the creation, editing and management of marketing documents.

Corporations that are active worldwide achieve a particularly high degree of saving, as the VIVA technology can handle all languages (incl. Chinese, Japanese and Korean as well as Arabic and Hebrew) in one document.

Act now!

With over 200,000 users and customers, VIVA today is one of the leading suppliers of media services and software products. Service bureaus and end users worldwide use our publishing products to create catalogs, books, posters and billboards and print products of all kinds, and put their trust in our services. Millions of pages and documents are produced with VIVA products every year.

We are experts in our field and know and understand your problems, requirements and wishes based on 20 years of experience. We speak your language! Benefit from our know-how and discover the many possibilities for optimizing the graphic processes in your company and with your customers. We would be happy to show you the advantages of our technology.

Any questions?

Call us today or send us a message with our contact form.

Welcome to the future of publishing!

VivaDesigner is the first typesetting and layout program in the world for both desktop and Web. This economically priced high end DTP program is extremely powerful and still very easy to use. With its innovative concepts, you can decisively improve your working processes and document management. With VivaDesigner, all collaborations between end customers, corporations and their employees as well as agencies, service providers, printers and editors can be simplified and dramatically improved.

What makes VivaDesigner different from other programs?

With the mass of programs that have recently come into the market, it is even for a professional very hard to understand and decide which tool is the best. We have collected a few aspects for you that explain why VivaDesigner is a very good choice in every case:

1. High end DTP program
VivaDesigner is a professional typesetting and layout program for all platforms. It is comparable with such programs as “Adobe InDesign®” and “QuarkXPress®” and in some areas offers more functions than these high end DTP programs. In thousands of cases, VivaDesigner is used in the Media sector and by corporations for the creation of professional print documents. VivaDesigner is a “genuine” layout program, not “word processing with layout options”, like “Microsoft Word®” or “Apple Pages®”. VivaDesigner fulfills all printers’ requirements.

2. Simplicity & functionality
Users confirm repeatedly that despite having over 1.000 functions, VivaDesigner has a very clear structure and is very easy to use. Furthermore, for professional organisations VivaDesigner offers the additional option of limiting the editing functions of documents. In this way usage becomes so simple that even a layman with basic knowledge of word processing or photo books will find his way around, although he is using a professional layout program. For the layman all the locked functions will be completely switched off and not just grayed out.

You can find more information here: LINK

3. Price-performance relation
VivaDesigner is the only commercial high end DTP program to be available not only as a licensed version but also as a full free of charge program version. There are of course other free layout programs, but these frequently do not fulfill the requirements of printers or bind you to one (print) service provider. The licensed version offers all the functions of the commercial full version for a fraction of the price of comparable software.

4. Desktop and/or Web
VivaDesigner is the only layout program in the world that runs on the desktop on ALL operating systems and in the Web in ALL modern browsers. You or your members/colleagues can therefore decide for yourselves if the documents should be edited on the desktop or in the Web. Even a combination of desktop and Web is possible.

5. Compatibility
All editions are able to import or open files from other programs such as “Adobe InDesign®” (in IDML format), “MS-Word®” (in RTF-Format) or “MS-Excel®” (by Drag & Drop). The licensed version is also able to write documents in InDesign format (IDML). Thus you can be sure of being able to import your data into other programs at any time. As far as we know, only VivaDesigner can do this (Status Feb. 2014).

6. Upgradability
With VIVA publishing technology, documents can not only be created manually with VivaDesigner, but also semi-automatically or fully automatically via databases or Web applications. With this type of production, particularly complex catalogs or price lists can be created with a keystroke.

You can find an overview of all production types here.

Optimum Output

For the output of signatures, VivaImpose supports all PostScript output devices from Adobe PostScript Level 2 or higher and their corresponding OPI servers for exchanging hi-res data, whether the output is to an imagesetter (CtF), a proofing device, a Computer-to-Plate system (CtP) or a digital printing machine.

Spread management

Although with VivaImpose usually a manual imposition of single pages is not necessary, it can be that in practice the printed signature is larger than the output device. In this case VivaImpose can tile the signatures automatically, and the user can enter an overlapping area.

Color management

In order to accelerate considerably the output of complete signatures, VivaImpose supports InRIP color separation. In this case, the separation is not carried out by a layout program or the imposition software, but by a modern RIP.

It frequently occurs that wrongly named or unwanted spot colors appear in the document. In this case, VivaImpose offers the possibility of mapping spot colors to other spot colors or also to process colors in the output.

High Automation

VivaImpose can also attain the high degree of automation because the user can create comprehensive relationships in the one-off setting up of all machines and templates. On the one hand you can create a relationship between machines and templates, and on the other between templates and marks. These relationships ensure that certain templates can only be printed on certain presses. At the same time the program differentiates between flat and web presses. Marks can also be applied either to templates or to machines.

If a press is not available (running another job or being maintained), the user can switch to another one immediately. Here the program will register automatically if the selected template can be printed on the new press, and, if necessary, applies the new machine-specific marks to the spread.

Define standards

The individual definition of templates, marks and machines is achieved using a control file, which can be edited and further extended by the user. A large number of standard templates and machines is supplied with the program.

This drastically simplifies the handling of the program, without in any way limiting its flexibility. With this system you can – particularly as a service provider – define your customer-specific standards very quickly and simply.

A further advantage of VivaImpose is its format independence. While with other imposition programs the same template must be newly created for every page format, VivaImpose works on the basis of an abstract page format. Therefore the same template can be used for page sizes from postage stamps up to poster formats.

Relation to presses

A good user interface is an important criterion, but VIVAIMPOSE goes a step further with the imposition of complete forms: the inclusion of the company’s printing presses.

Effectively you always impose for a printing press; for only when you have the data of the press to hand can you decide whether an imposed signature can be printed on this particular press. Although this is actually a matter of course, VIVAIMPOSE is the only program that is able to calculate it.

A brief example explains the meaning of this information: You impose a signature that can be correctly printed on the required press. If the layout is now changed so that a bleed is applied to the pages, VivaImpose may under certain conditions warn you that this same signature can no longer be printed, because the bleed would run into the gripper edge of the press, although the pages themselves are still covered by the paper. These and other professional checks and controls are only and exclusively possible with VivaImpose.

Run routine tasks automatically

The user makes just a few entries, and VivaImpose does the rest automatically, relieving him from routine tasks and avoiding possible sources of errors. Here, for example, the signature will be positioned automatically in the header or gutter margin by the program according to the binding type selected. In another case, an automatic partial spread treatment will be applied. These are just two examples of an automation that offers the user a terrific simplicity of working and maximum safety at the same time.

All settings in one dialog

Instead of creating complex templates and setting and checking hundreds of parameters as in other imposition programs, VivaImpose presents the user with a single dialog. In this dialog all the relevant settings for a professional imposition can be made in just one minute. The dialog with its preview functions simulates an electronic light table.